January 1, 2017
Twenty years at service to the world’s business community
Building a Values - Based Business
By Rick Boxx
One of the most underestimated tools for any successful business enterprise is the foundation of values upon which it has been built. If a company’s goal is simply to make high profits, to close a lot of any sales, or even to deliver huge quantities of products or services, it can lead to problems with the end serving to justify the means.
For instance, if the objective is to finalize sales, one might be tempted to make whatever promises are needed to accomplish that – even if the promises cannot be met. Or if maximizing profits is the ultimate goal, it could become easy to justify cutting costs, even if that means compromising the quality of the product or services provided.
However, when a company starts with a clear, well-considered framework of values to guide and govern its operations, chances of both survival and success are increased dramatically. These values essentially define “what we do,” “why we do it,” and “how we do it.”
Many CEOs that are followers of Jesus Christ share a desire to influence their organization with principles from the Bible – which they understand to be the Word of God – while also being sensitive to those team members who may not embrace the same faith. One of the best ways to shape a company culture in an effective, non-offensive manner is to focus on values, principles of conduct and practice that everyone in the organization can be asked to embrace.
For instance, a value of placing high priority on customer service is one that few can argue with; we don’t even have to explain this value is based on “doing to others as you would have them do to you” (Luke 6:31). We might embrace the value of doing the best we can at all times, without having to insist that our staff “work at it with al your heart, as working for the Lord, not for men” (Colossians 3:23).
Since many of the values we commonly endorse come right out of the Bible, formulating our core beliefs can serve as a non-threatening way for communicating God’s standards and values. Developing these foundational values and holding your team accountable to them can give you the opportunity to lead the way to doing business God’s way.
As the psalmist expressed in Psalms 119:130, “The unfolding of your words gives light; it gives understanding to the simple.” To achieve success – and then to sustain it – it is important for every key member of the team to be able to understand and explain what the organization stands for. What are the basic values and principles that serve as guideposts for how it conducts business on a day to day basis?
If you desire to shape the culture of your organization in God’s way, try determining and articulating your core values. Next, model them, and then communicate them consistently to your team. As the apostle Paul wrote, “Whatever you have learned or received or heard from me, or seen in me – put it into practice” (Philippians 4:9).
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